Fishing Clash

Features:

• New Clan game mode focused on synchronous fishing battle between two clans (up to 100 players fishing in real time!)

• Brand new fishing minigame

• Goal: reverse the negative churn and revenue trend during relese of new fisheries (locations)​​​

​

Results:

• Players feedback: fun, engaging game mode

  • most of the feedback is positive​

  • the only negative aspect so far after the release is time of Arena start -> action point for rebalance in the next weeks)

• Flawless release of the feature (no major crashes/problems, all edge-cases covered)

• Release date (2.08.2024) had the most spenders in over a year

• 2nd best fishery release of the year 2024 (in terms of revenue)

• From the initial results: stop in negative trend, stabilising it (still needs longer time period analysing)

• Next iterations: focusing on monetisation and further UX improvements

​

Fun facts:

• ~65% of players that could play have visited the Arena (they did it on avg 12-15 times per day)

• Engagement in fishing on Arena grew from 17% to 25% (in 3 days)

• Players did not clear any fish stock during 1st Arena, however they have learned how to play thus competition was much higher later days!

• At first 12k players were fishing but in days 2 & 3 it grew to18k and number of arena fishings grew from 200k to 400k per day

• Average player had upgraded their first Arena Rod to 8-9 lvl (15 was max)